Are you a leader of a community?
Does managing your Facebook groups stress you out?
Want to know how to set rules without being a dictator?
Should you let your members promo their stuff?
You’ve come to the right place! I’ve got some great resources and ideas for you.
Prefer to listen? Click below.
Lucky Bitch Video Transcript – How to Manage Your Facebook Community with Grace and Ease
Today I’m talking about how you can manage your Facebook communities like a Lucky Bitch, so it doesn’t stress you out, doesn’t cause you angst and so your groups can be considered one of the best places to be on the internet.
I am really proud to say that my Facebook group, for my Lucky Bitch Money Bootcamp is considered to be one of the friendliest, nicest and most inspirational places on the web.
This does not happen by accident.
It takes a lot of work and energy.
We have very little drama in the group. I’ve kicked out maybe one or two people and it really doesn’t take a lot of rocket science to do it, but it does take energy and time.
If you’re putting together a Facebook group for one of your products and programs, I really suggest that you think about it quite carefully. A lot of people have free groups and they’re great, but I’m talking about groups for your paid products and programs.
Now, if you’re selling a $39 eBook, you might not want to put a whole Facebook group together (unless you have great upsells).
You could, of course, just create one and leave it for the members to do whatever they want with it, but most of the time you want to keep that time with you and that community group as something that’s really special and you might save it for one of your higher cost products or programs.
For me, my Money Bootcamp is one of my highest priced offerings. I wouldn’t do a group for one of my lower cost ones because I want it to feel like an upgrade to have my time and attention.
Want more on creating your course? Grab the details on how I created Money Bootcamp right here: How to Create A Million Dollar Course
So – think about if you even need a group at all.
Should you set group rules?
This is the hardest thing that I really struggled with at the beginning:
I wanted it to be a democracy.
I wanted it to be a place where anyone could do anything that they wanted. The problem with that is that people need a leader and they need YOU to be the leader. They need a strong, safe, sacred container to know what is and isn’t acceptable in that group.
I had very few rules when I first started and most of the time it was totally fine.
The problem is, when people clash or you get someone who’s not a great fit or you get different personalities trying to take over. You actually really do need to step up and be the leader and be the advocate for that group because YOU are the one who is there more than anyone.
It has to work for you and your personality type as well.
Let me tell you a couple of the rules that we have put in place for my group, which I believe makes it amazing as a Facebook community.
We’ve implemented a no promo rule.
Now, this can be very controversial. In some groups, promo-ing, is a beautiful thing. In certain business or networking groups, allowing people to promo their stuff is wonderful.
There are always going to be dicks and people who totally spam everyone. That’s when you need to rein them in.
I use to have a policy of, “Anyone can promo anything.” The problem with a group like mine where there’s new, PAID members joining all the time is that the group really can’t evolve to be what everybody wanted it to be.
But it can’t be everything to everyone because you’ve always got new members coming in who are just learning about you and just starting your material from Day One.
It has to work for new members primarily AND everyone else as well.
I used to let everyone do promos. But it didn’t feel good so I transitioned to a weekly promo thread. Once your group gets to a certain level, that can be a little bit unsustainable as well.
When I would log into my group, I would see this promo thread just get longer and longer and longer and people would feel like they had to post something because it was there. It started making me feel icky.
I was like, “I’m in this group all the time. I’m sure if I feel icky, other people are going to feel icky about it as well.” So I implemented a no promo policy where nobody can promo. Ever. And we’re really strict about it.
I got a little bit of flack for it, but honestly, it is your group and people are waiting for a leader to step up.
When I threw it out there to say, “I’m thinking of making this no promo,” the overwhelming response was, “Yes, please,” because they were sick of going into groups that were all about spammy marketing.
Now, selling is wonderful but, you have to decide:
- Is your group is a promo group or a no promo group?
- Does your group exist to go through a specific course?
- Is your group there just to foster connections and community?
It’s really good for you to have a charter of what this group is about – what it is for and what is acceptable participation.
The sucky thing about being a leader is you have enforce the rules.
You have to be able to say, “That’s not cool behavior.”
When somebody does a promo, we often delete it. If it’s someone who’s never done it before or someone who’s a “repeat offender”, we’ll message them and say, “Look, this is against our no promo rule and here’s a refresher.” No big deal. Nobody is in trouble, but we have to enforce it (otherwise, why bother having a policy at all?)
It’s not about being a dictator in that group, but somebody has to be the person to hold the space and somebody has to enforce the rules.
(SPOILER ALERT – that’s YOU)
Nervous about stepping out of your comfort zone to be the leader? I’ve got some great tips for you right here: Can You Really Succeed And Build A Big Business As An Introvert?
It sounds like it’s really official, but it’s not. Don’t be scared.
You might be feeling in some of your community groups that it’s not fun for you anymore. Well – you have to create it how you want it to be.
Some people in my Lucky Bitch Money Bootcamp – and you might be in there as well – have been there for three years or more, from the start.
Some of them dip in and out. Some of them come back into refresh themselves on the Bootcamp materials when they’ve hit a new money plateau.
For me, I wanted a space where people could come and work on their money stuff. Nothing else.
It’s important to create a safe, sacred container.
Big personalities will come in and will try and disrupt the energy of the group. Hopefully, that won’t be a messy problem if you’ve set up the container and you’ve really attracted the right people in the first place who will respect your rules.
Now, if you want to see what my policies are, I’m totally happy to share these. We’ve actually got two really important policies – just click here to download now.
1) Our group description and legal policy: The first one is the group description that everyone sees when they first join the FB group. We outline what the group is for and more importantly what it shouldn’t be used for. We also have our legal information here too. 2) Our no-promo policy: Then we have a whole separate no promo policy document and I add to it all the time. When someone tries to do a little sneaky promo that’s technically within the rules, I’ll add that to the no promo policy. You’ll see that they’re kind of strict, but they still are inclusive and polite, and we talk about WHY we’ve set these policies. You’re totally welcome to model it. Please don’t copy them word for word because my lawyer put them together for my business and my country. But, feel free to look at them and get inspired to develop your own. Click here to download
Honestly, running communities is BIG work and I think your customers and clients don’t always appreciate that work because that’s the whole point. It’s not their job to police it; it’s not their job to create the safe container; it’s not their job to manage the energy of those groups.
That’s your job.
If you’re like me and you’re a bit of a reluctant leader, I give you permission to STEP UP because it really is going to change your experience, and grow your communities.
To get those two policies I mentioned to inspire your own, just click here to download now.
Want MORE DENISE (who doesn’t?!)
I also did a Periscope about this very topic – watch below:
Did you miss last weeks video? Check it out here: Redefining Luxury: How To Live A First Class (Guilt-Free) Life