Why do some health coaches earn a great salary and others are broke, even when they help so many people?
Most people become a health coach so they can do something they love, help people improve their lives AND make a great living.
So you’ve done the health coach training program and you’re totally excited about getting new clients! Your certification program probably taught you a lot about how to help clients, but maybe not how to actually FIND clients, or how to deal with the money side of health coaching.
Because, let’s face it. If you aren’t making money in your business – you’ve got a very expensive hobby!
Real life health coach success story
I’ve got a great real-life case study for you that really explains why some professionals like health coaches are so broke (when they sooo don’t have to be).
I just met up with one of my Money Bootcamp clients who is KICKING ASS in her holistic health practice. She earns a great salary, and she LOVES her business and helping her clients get healthy.
Her income is jumping every day and she’s booked out after two weeks in Hawaii (despite worrying at first she wouldn’t have clients when she got back).
But, her business has changed a LOT.
Just a few years ago, she was losing out on easy money every single day. Not because she wasn’t good with clients or wasn’t in demand, it was worse than that.
She HATED asking for the money. At the end of every consult, she’d chicken out of asking for her full price (even though it was clearly stated on her website and marketing materials). She’d discount heavily on the spot, not charge properly for supplements and worry about telling clients EXACTLY what they needed (and were more than willing to pay for) to get the results they wanted.
Why would a smart, capable and otherwise awesome chick do such a blatantly stupid and self-sabotaging thing, when she knows she shouldn’t?
There’s a lot of reasons why women like us are scared of charging what we’re worth; old sh-t from your childhood, what your friends and family earn, what’s “acceptable” in your environment or industry, etc.
Money blocks are pervasive in the health coaching community, and honestly – that doesn’t need to be your reality anymore.
I have MANY health coaches in my Lucky Bitch Money Bootcamp and the blocks are pretty common. Things like:
- My fees are too expensive
- They can’t afford all this stuff, I feel sorry for them
- I’m in this business to help people, not make a fortune
- Everyone deserves to have good health. I’m greedy if I charge for it.
- I can’t be too pushy or they’ll think I just care about the cash
It’s pretty easy to clear these money blocks when you know how.
How her health coach business was leaking revenue.
Let’s break down the numbers.
She was discounting her prices by an average of $50 a consult. Over 5 clients a day, that’s $250/day. On a 3 day client week, that’s well over $37,000 a year.
Changing nothing in her business, except actually charging her advertised rate (which was still way too low, but we took care of that in later sessions), she could easily make an additional $37k with no effort.
Once her money mindset shifted, we increased her energetic income level, so she gave herself permission to earn even more. (Another money block she had to get over was “nobody would pay more in this town“)
We raised her health consultations fees (not by huge amounts) but a small increase has a huge impact on her salary.
(For example, just adding $20/consult to the above client load adds an extra $15,000 a year) Her clients get great results, so they’d be happy to pay. Plus, she’s confident in prescribing the exact solution for herbs and supplements and her clients are MORE than happy to pay for fast solutions.
By the way, if you need help on pricing out your services, make sure you grab my FREE pricing course here >>
How to make more profit in your business for no extra work
Same client load but tens of thousands more in revenue PLUS better client results. Let’s not even talk about what a change mindset does to your creativity and capacity to grow your wealth consciousness even more, or how you start to attract more abundance minded clients!
Can you see already how this would work in your health coaching business?
One extra tip – we worked out that she could hire an assistant for twenty bucks an hour, who would have no problem charging the correct amount, could offer additional point of sale items PLUS take care of annoying time consuming paperwork that took up client facing (ie. billable) time.
Win win for your health clients
See? It’s often a mixture of mindset and practical shifts. It’s not about sitting and meditating or buying a lottery ticket. It’s being ruthless with the mental and emotional obstacles you face from being rewarded for your talents and the practicality of the HOW is suddenly obvious.
But to be honest, without the mindset changes, it’s hard to do what you know you SHOULD do. That’s why you kick yourself when you don’t hit your income goals.
If you don’t deal with your money blocks, you could be sabotaging your salary without even knowing it.
Could a simple mindset shift make YOU an extra fifty grand in your business?
Maybe. It depends on what you do, to be honest. Depends on your money blocks and what you’re willing to do about them.
Maybe money really isn’t that important to you.
But if you’re a health coach who is smart, reasonably ambitious and wondering why it feels hard to make good living, when you’re actually quite talented, then yes, your mindset and your money blocks are probably holding you back.
- It’s why you get stuck at a particular income level
- It’s why you discount, barter or chicken out of asking for the sale
- It’s why you get jealous of other health coaches who earn a great living
- It’s why you work hard helping people but don’t feel rewarded for it
- It’s why have to work for someone else instead of yourself
I see it and help women deal with it every day.
How much is your fear around money costing your business?
Get out your calculator and make a rough estimate of what your current mindset could be costing your health coaching business.
Then ask yourself, what tiny shift could make a huge difference?
Want my free workshop recording on 7 Money Blocks with specific scripts and ideas on how to overcome them? Grab it here >> (it’s free)
If this success story has shifted a big AHA for you, comment below and tell me what action you’re going to take in YOUR health coaching biz.