Hey, gorgeous! It’s Denise here from luckybitch.com and I’m going to share with you how I do at least 200 interviews every year.
Now that breaks down to about five per week. And I’m going to break it down even further to give you some of my tips and tricks on how you can get interviewed each and every week and really drastically, not only grow your list, but your profile in your industry.
Let’s do it!
Prefer to listen? Click play below.
Lucky Bitch Video Transcript – How to Get Interviewed 200 Times a Year for Your Blog
Okay, so as I said I get interviewed about 200 times per year. Trust me, this does not happen by accident. I don’t have people clamoring at my door asking to interview me.
I go out and make it happen.
Here is how I do it.
Know Your Topic
Step number one is to know very, very clearly what your topic is and have something to say.
Now, it’s pretty clear when I send out a pitch email that my expertise is money and I don’t deviate from that at all. Maybe I sometimes talk about marketing or women in business, but it’s a pretty narrow topic. If you kind of say to people you can talk on anything and everything, you’re just not seen as the expert.
Step number two is to really tailor your talk specifically to the person that you’re pitching it, too.
So, I can talk about money and business. Very generic. Or, if it’s a podcast that is related to a particular industry or a niche, I can say I can do a talk on how money mindset affects:
women in business,
mums in business,
young women in business,
graphic designers who have their own business.
And I make that very, very, very tailored.
So make a few bullet points on different things that you can talk about and make them very, very specific.
Now, step number three is to create some stories around your topic.
When I get interviewed, I know I can pull out – out of my butt – about 10 or 12 different stories that very clearly and succinctly illustrate some of my points. I don’t sit and write them down and look at them on the wall as I’m being interviewed and pick one out. But I’m pretty clear on what those stories are and I can whip them out at a moment’s notice.
So take those bullet points that you’ve already got and create a few stories around them. Just really short things, but something that can be entertaining. Maybe it can be funny or meaningful or emotional, and so that makes you a really good interviewee, and then other people will want to interview you as well.
So they’re the three things maybe around your topic that will help you get interviewed.
Now, let’s about how you can logistically get that many interviews in your calendar as well.
The Pitch Email
We write a very long pitch e-mail. In it we include an About Me section with my information, my bio – there’s a picture attached – there are my bullet points specific to that particular podcast or a blog that we’re pitching to. It also has maybe some little points about me, so it has something about my book and one of the success stories around my book – that at one stage it was above one of Richard Branson’s and Tim Ferris’s book on a list – that’s definitely something people want to know about.
I also have a little section about what other podcasts I’ve been interviewed on, and that definitely works because people want to interview others who are popular. So make sure you put that in as well.
I also have a section about My Business, so I put my social media stats, how many people I’ve got on my newsletter, and I mention that every time I get interviewed, I share it across my social media platforms and I put it on my site as well with a link back.
Now, that might sound really cool and really obvious, and it’s quite a long e-mail by this stage.
But here’s something that I do that I think makes all the difference:
I put links directly to my calendar.
So if that person likes me and wants to interview me for their show or their blog or their podcast, they can click a button, see my calendar and my availability straight away, and they can just have it all in there without having to go back and forward my assistant and, “Oh, can we get her bio? Can we get some talking points? What time is she available?” and then trying to work out all the time zones.
The tool that I use for that is TimeTrade, which is an online calendar that syncs with your Gmail calendar. I think it syncs with Outlook as well. But it’s a really handy tool so people can just book in straight away.
Now, if they want to respond and say, “Here’s my availability…” no problem. We can do that, but I find that 80% of people just straight away book in. And guess what? They’ve already got my bio. They’ve already got a picture of me. They’ve already got some talking points. So it cuts down on the workload so much.
Here’s another tip, a very last Bonus Tip.
I actually get my assistant now to send out those pitch e-mails.
Now the reason why is because I kind of sometimes get a bit triggered, I sometimes feel a bit shy when I’m sending those out and think, “Oh, that podcast would never like me. Oh, they’re too big!” Whereas my assistant just says, “They’ll love Denise! They’ll love that!” so she just sends them out without being triggered by it at all.
So if you can outsource it, even better. But you can do steps one, two, and three all by yourself. No problem. Really, the key is to be consistent with it. Don’t just send out one e-mail and expect that you’ll get fifty million or two hundred a year interviews.
It really is just part of your marketing calendar and if you do that on a daily basis, soon enough you’ll be having more interviews than you can handle. And trust me it’s a really fun way to grow your list and to spread your message around the world.
I hope that was useful and I would love to hear from you in the comments below.
Do you have any other tips about being interviewed?
Let’s spread this information around Lucky Bee community because we all want to have more fun in our business and we want to make more money as well. And make a bigger difference on the planet.