Hi there, gorgeous Lucky Bee!
Are you wondering how you can attract rich clients into your business? Maybe you have a product or service that could be in demand with wealthy people, but you’re unsure how to make your business attractive to that target market.
Do you get triggered by clients who have a lot of money? Or do you think your business isn’t ready or good enough?
I know just how that feels. I wondered the same thing for a LONG time, and then I realized that rich people are normal people, just like you and me – and I then I became one, too!
Becoming rich and making more money in my business really convinced me that there are SOME things that are different when you’re marketing to rich people, but not as many as you think!
Let’s talk about those things now, so that you can up-level your business marketing to rich people!
Prefer to listen? Click here:
Rich is normal
The first thing you need to know when you want to attract more rich clients into your business is that they’re normal people, like you and me.
I don’t mind telling you that I’m a self-made millionaire. I don’t think there’s anything particularly different about me either, and neither do a lot of the other rich women I know.
This isn’t about having a business that makes luxurious high-end goods or things made out of gold and diamonds.
Rich people eat, work, spend time with their families, have hobbies and get insecure about the same things as anyone else. And they pay for products and services that they think will improve their lives, just like anyone else.
So if you’re selling something that a rich person needs, then you’re on your way!
Here’s what you need to know…
Rich people value efficiency
One thing you need to realize is that money is no longer the primary currency for most rich people. Sure – smart rich people look after their money, and won’t pay a premium price for something that doesn’t seem worth it, but price alone won’t be the sole deciding factor in their buying decision.
Do you believe that?
There are MANY people (and not just the super wealthy) who don’t care what something costs if they need or want it.
Getting a bargain isn’t their primary goal.
So what is?
Save them time. Save them effort.
Not having to work to actually get the product to do what it says it should goes a long way towards clinching the sale.
Fulfill a need they have. Make them look good. Help them achieve mastery in areas they need help in so that they can learn and grow – which, after food and shelter, are fundamental human needs.
I constantly buy things that save me time and therefore free me up to make more money in my business.
Plus, I don’t always have the time to learn how to do something myself. So rather than buy a DIY solution, I will often find an expert to help me cut corners and achieve results quicker.
Remember: rich people are experts in their field, not yours. Teach them what you know, or sell them the thing YOU do well.
Stop saying things like “people can find this information for free.”
Some rich people don’t want to take the time to sift through the entire internet for the solution. They want someone who has already curated the information and can provide it to them in an all-in-one package.
The next thing is…
Up-level your business
Not everyone wants to market to rich people, and that’s okay. The target market you choose to serve doesn’t mean anything about you as a person, that you’re snobby or don’t care about your clients.
One way to attract wealthier clients and justify higher prices is to uplevel your business branding.
If your branding needs an update, do it! Charging a premium price can look wrong if your branding is tired and old-looking.
The best thing you can do is make your website as easy to use and as clear as possible. Make sure that your rich client doesn’t have to waste time figuring out how to book you or buy from you.
Don’t be shy. Be confident and tell them the next step. Be proud of what you can offer them.
(By the way, this appeals to all markets too, not just rich people!)
And don’t be obvious! Marketing to rich people doesn’t mean just uploading images of private jets to your website. Remember what I said before: efficiency and being an expert in something they need will win you rich clients.
Of course, make it look nice too, but don’t stereotype. Rich people come in all shapes and sizes.
Once your branding is upgraded, you can upgrade your prices too. (And if this pushes your buttons and triggers panic in you, I’ve got a resource just for you at the end of this article!)
Finally, look after your clients really well.
Make the service seamless. Put in automated systems so that there are no hitches or glitches in the path that a client takes through your business.
Making these changes doesn’t have to break the bank. You can totally still save money in your business while you’re also up-leveling to attract rich clients!
When it comes to services, make sure that you…
Offer something they value
Offer services that appeal to cash-rich, time-poor people. Rich people aren’t spoiled, they just don’t always have the time or patience to wait.
This could be a VIP option where they get to go to the front of the queue or receive premium service, or just an option to pay to get all the bells and whistles that you offer in one convenient package.
Some people want instant gratification and are willing to pay a premium price for it.
Some services that I’ve bought recently that save me time and effort are:
- A sleep consultant for baby George. Yes, I could have read a book but I wanted someone to come to my house at my convenience because the lack of sleep was affecting my life and business.
- An interior designer to pick paint colors and just tell me what furniture to buy, as it’s not something I enjoy.
- A handyman to assemble flat pack furniture instead of hassling my hubby to do it and take time out of HIS money making business.
- A healthy food delivery service because I’d rather work than cook, and I’d eat popcorn every day for lunch otherwise.
- Home massage, and private yoga instruction, because otherwise, I’ll never do it.
They’re all fairly ordinary things that are available to anyone to buy – but I’ve bought the premium priced, most convenient and efficient option because it makes my life easier, and I have the money to spend.
All of these suppliers have cheaper versions, either a DIY ebook or blogs. Or I could have figured it out from watching free YouTube videos, but my time is worth more than the money I spent.
Even if rich people aren’t your target market, offer a higher priced option to capture the people who want your product or service NOW!!
Remember: make it EASY for a rich person to buy from you!
One last thing!
You might be surprised to hear that you can turn OFF wealthy clients by pricing your services too cheaply.
If you struggle with pricing, and all of this talk about selling to rich people makes you freak out, don’t worry!
I’ve got a resource to share with you: my free Lucky Bitch Pricing Course takes you through my best pricing strategies, so you can get your offerings sorted and market yourself effectively to rich people.
Check it out now at www.LuckyBitch.com/Pricing and get your pricing sorted.
It’s your time, and you’re ready for your next step.
Miss last week’s post? Read it here: How to Empower Your Kids to Spend Money in Healthy Ways