Considering buying Jeff Walker’s Product Launch Formula, but worried about buying yet another course? I hear ya!
I wasn’t sure if it was for me either, and to be honest, for the first few months, I didn’t even open the modules… whoops. Mostly because I had massive launch resistance, and my course is an evergreen one so I wasn’t sure I even needed it.
So, why did I buy? Fomo to be honest! (Jeff cleverly only launches once per year and the next intake will be September 2018. Click to join my PLF Interest List and get all the info when the doors open).
Then something happened. I decided to do a launch last year, so I watched a few modules… and then a few more. And then my husband Mark came on board into my business and didn’t know much about internet marketing so I gave him my passwords to the course and told him to knock himself out.
Then suddenly Mark was saying “Jeff says to do it this way”… so I started watching again. Then spurred on by Jeff, we decided to do a big launch last month and had awesome results (more on that in a bit).
I have purchased and completed a LOT of business, personal development and marketing programs both online and in person and there are only a small number I would actively recommend and promote to my Lucky Bee community. This course has changed my business so I hope this review is useful for you…
What is PLF?
Jeff Walker is the creator of Product Launch Formula (PLF) and one of the absolute best in the internet marketing world. Over two decades, Jeff has worked with thousands of entrepreneurs to launch new products and services online that have generated over $500 million! Crazy…
Author of the New York Best Selling book “Launch” Jeff has developed PLF as a proven step-by-step PROCESS for launching anything online that you can follow and implement in your business. PLF is one of the best-selling internet marketing programs of ALL-TIME with sales approaching $30 million.
No seriously, read that again. Jeff has sold almost THIRTY MILLION dollars of his course.
I think he knows a little bit about launching, right?!
And if the $30m thing freaks you out – know that you can use what he teaches to make your first $1000 in your business.
Then rinse and repeat until you hit your ideal target.
What I love about Jeff is that he is CHILL… he prioritizes freedom, family and lifestyle. This makes his teaching and videos very relatable – he’s a likeable guy – not one of the super-salesy internet marketing guys in a cheesy suit.
PLF is Jeff’s signature program and a course and sales in almost ANY type of business. This is not a theoretical course, it is a marketing intensive that will show you exactly how to structure your next launch – what to say, when and how.
PLF is an online program that once you purchase you have ongoing access to via an online portal. In this portal you can access everything that is included below and ask questions of Jeff’s team and others within the PLF community. You can access the course at your pace and at your convenience which was awesome for me with a business to run and two kids.
What Results Have I Achieved with Product Launch Formula?
In October 2016, I ran a large launch within my business and with my affiliate partners based on PLF and Jeff’s program – it was my BIGGEST, most SUCCESSFUL and least stressful launch EVER.
We generated $750,000 of revenue in a four week period!
This is a real life case study and I am proof that PLF is working now for online product launches, and for evergreen courses like mine.
Implementing PLF gave my launch more structure, better planning, a stronger affiliate strategy, a much more effective close, thousands of new leads and ultimately more sales.
Oh, and it was genius for Mark to follow since he likes rules and structure.
(August 2017 Update: Since our big launch in October 2016 we’ve then gone on to do a further 4 launches and generated close to $2m in additional revenue by using PLF! This system not only works but has provided sustained and growing revenue that has taken our business to the next level).
What’s Included in Product Launch Formula?
Seriously, there’s a LOT.
I would estimate that PLF includes somewhere in the region of 80 teaching videos from Jeff and maybe 40 hours of premium content that dissects every possible element of your launch.
REMEMBER – You don’t have to watch everything for it to be useful. One of my successful launches last year, I had only watched the first few modules, and I didn’t even finish the course until this year. (I’ll admit, I still haven’t watched everything, some lessons I skipped because I didn’t need them right now, but it’s nice to know they are there).
The program includes a Launch road map and seven in-depth MODULES covering everything from Jeff’s fundamental sales strategy “The Sideways Sales Letter” to preparing for your launch, setting launch goals, building your list, telling your launch story, developing pre-launch content and creating videos that convert.
There is so much detail and so many intricacies in this content that I could not possibly summarise it all here and beside, I wouldn’t want to, Jeff is the one that can do it real justice and he always throws in some cool bonuses and extra value as well.
Something I didn’t even realise until I completed PLF was that there are four or five different TYPES of launches and you need a different strategy and schedule for each one. These launches can be used at different times of your business journey and there’s even had an awesome training on how to STACK launches one after another to create MASSIVE momentum in your business.
Don’t feel overwhelmed – you just pick the strategy you want to work on first.
When I first starting implementing PLF one area that was really underutilized in my business were my affiliate partnerships so I got some amazing a-has and techniques from Jeff on Joint Venture and affiliate launches and how these can complement or be separate from your main launches – this is gold and was a big driver in my last launch.
In addition to the many video modules that you can watch anytime on line, Jeff provides a PDF summary and PDF transcript of every video and you can download the audio or files to take offline. I found the PDFs really useful to scan over content of some videos and an easy way to jump in and refresh your mind on specific topics.
When I recently implemented PLF in my launch the PLF website and modules were permanently open on my computer as a reference point EVERY step of the way. And Mark sent me notes regularly… (even when he went overseas towards the end of the launch…)
There is a great COMMUNITY of other entrepreneurs and fellow PLFers within the portal for you to learn from and ask questions of – this is a priceless resource! You can even get actual access to Jeff via group coaching calls and Hot Seat Q&A videos at certain times of the year.
If like me, you want actual examples from real businesses don’t worry – its in PLF too. There are a lot of CASE STUDIES all the way through the course both from Jeff’s business and from his other students. One element that really helped during my launch was that Jeff shares his SWIPE FILE including blog and email copy – this was awesome inspiration and a great template for me to work from.
Get on the PLF Notification List to be amongst the first to hear when the 2018 Enrolment is open.
Is Product Launch Formula Right for You?
Only you can decide that, but if you are considering launching a product, service or even a new business any time soon, then I believe this is the gold standard roadmap.
Even if you do not have a business idea, or if you have an old product or business you could re-launch, the PLF will provide you the knowledge and the support to kick-start something awesome.
Speaking from experience, PLF was a game-changer for how I do launches in my business and the investment in PLF has paid for itself hundreds of times over already!
Considering PLF? I have an AWESOME FREE Bonus for you
If you are considering purchasing Product Launch Formula the next launch will be in September 2018.
As one of only a handful of select PLF affiliate partners, I’ll be offering an incredible “Behind The Scenes” bonus if you join PLF through me. Join the PLF Notification List to get all the details when Jeff opens the doors.
We’re happy to answer any questions you have. Just comment below or email us at firstname.lastname@example.org
Wishing you the best in launching your product, your business and your dreams!
P.S. Because I believe in the PLF course I am a proud affiliate partner of Jeff Walker and if you invest in one of his programs in the future, I may receive a commission but at no extra cost to you.